The FMCG industry is dynamic and innovative, just like us. With high volumes of household goods, personal care, food (deep freeze or ambient) and other consumable products, the logistics function is ever-expanding in the supply chain.
Today, there are so many different distribution channels of FMCGs, or ‘consumer packaged goods (CPGs)’ as they’re also called. There are indirect distribution channels, such as warehouses, wholesalers and retailers that move the goods from the factory to the consumer, and direct channels, in which companies themselves manage the end-to-end distribution of goods, including the intermediaries.
Supermarkets, hypermarkets, shops, e-commerce stores, speciality stores and more all make competition in the industry fierce. Businesses that can get their products out onto their shelves faster, or displayed on their websites or even their social media pages sooner, give themselves the chance to gain an edge over their competitors. Even the smallest edge can have a big impact for the business.
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